Rob Walker is a principal and has been with ICF since 2010. He has 15 years of direct aviation experience having worked for British Airways and Virgin Atlantic across several departments before joining ICF. He is a recognised expert in traffic forecasting, network planning and airline strategy and has worked on many projects across all airline business models. Prior to joining ICF he specialised in network planning and strategy at both British airways and Virgin Atlantic and was involved in many fleet and strategic decisions including fleet renewal and network growth strategies. He has led many airport projects often specialising in ASM (Air Service Marketing) and traffic forecasting/masterplans as well as analysis of airport charges in relation to the market demand. He combines his outstanding analytical skills with real-world experience and commercial insight.