Olivier Ponti is one of Europe’s most eloquent proponents of research in travel and destination marketing. He joined ForwardKeys in the summer of 2018 as Vice President Insights with a mission to translate and interpret ForwardKeys’ considerable data in a way that brings travel trends to life, forecasts future travel patterns, reveals the impact of events on travel and provides deep insights into the travellers of tomorrow. In his previous positions at Amsterdam Marketing, European Cities Marketing and the Paris Tourism and Convention Board, Olivier received numerous awards, including two UNWTO Ulysses Awards for Innovation. He was educated at Sciences‐Po in Paris where he gained a Master’s Degree in Economics, and at the Sorbonne University where he gained a Master’s Degree in Tourism Development. His connection to academia continues, as he teaches Market Intelligence at the Sorbonne.